Applovin New update 2024

 AppLovin Corporation (“we,” “us,” “our,” or “AppLovin”) is a mobile app growth company that provides application publishers with the tools to grow their businesses by automating and optimizing the marketing and monetization of their apps. As explained below, consumers interact with us in a few ways, primarily through advertisements served by AppLovin on behalf of advertisers on publishers’ mobile applications.

The AppLovin Privacy Policy (this “Privacy Policy”) explains how we collect, use, and share information through our advertising platform (our “Advertising Services”), and our corporate website at www.applovin.com (the “Website”), as well as your choices related to that information.

Contents

Our Advertising Services

Our Website

Additional Provisions for EU/UK Individuals

U.S. Multistate Privacy Notice

Policy Changes

Contact Us

Our Advertising Services

This section describes the information we collect, use, and share through our Advertising Services.

Information Collection and Use

If you are a consumer who downloads and uses an application which contains the AppLovin SDK or otherwise interacts with the Services through advertisements served on behalf of application publishers, we may collect certain device information, including the following:

Device make, model, and operating system;

Device properties related to screen size, orientation, audio, battery, device memory usage, settings, and boot time;

Device settings related to accessibility features, font size, theme; 

Carrier;

Operating system;

Name and properties of mobile application through which a consumer interacts with the Services;

Country, time zone, and locale settings (country and preferred language);

City- and/or country-level or other coarse geolocation data;

Network connection type and speed;

IP Address;

Internet browser user-agent used to access the Services;

HTTP header information;

Advertising IDs (IDFA/GAID/Amazon FOSAID);

Vendor IDs (IDFV);

App Set IDs; and

Advertising and tracking preferences and restrictions.

This device information may be collected across mobile apps over time. We may also combine information we collect with other information we derive through analytical techniques, and we will use that combined information to offer the Services. This type of information may include transactional or “event” data related to a consumer’s interaction with an application, such as information about the actions taken in an application like purchases or application installations. 

Application publishers may choose to share with us (through our SDK) additional information including your age or year of birth, gender, email, phone number and interest segments. Please see the applicable publisher’s privacy policy for more information about their use of first party data.

Advertisers (through the advertiser itself or through a third party on behalf of such advertiser) may share your advertiser ID and IP address.

Using the information we collect, we are able to deliver the Services, improve them, and research and develop new ones.

Information Sharing

We may share information we collect or derive with third parties in the following contexts.

Service Providers. We transfer information to service providers, and other partners who support our business, such as providing technical infrastructure services, analyzing how our Services are used, measuring the effectiveness of ads and services, providing customer service, or facilitating payments. These partners must adhere to strict confidentiality obligations in a way that is consistent with this Privacy Policy and the agreements we enter into with them.

Affiliates. We may share information within the AppLovin family of companies for purposes consistent with this Privacy Policy.

Advertising Partners. We share information with our third-party advertising partners, including advertisers, ad networks, exchanges, demand side platforms, and ad optimization and measurement/attribution partners (e.g., mobile measurement partners or “MMPs”) to provide our clients with Advertising Services. This information may be used by such third-party partners to measure how effective ads are, showing advertisements to end users for products and services that are more likely to appeal to them (a practice known as interest-based advertising or behavioral advertising), and to undertake web analytics to analyze traffic and other ad activity to improve the advertising experience.

Unless otherwise noted in our partner list, each AppLovin advertising partner is an independent controller of your data. You can view a list of AppLovin advertising partners with whom we share your data here, current as of the date listed at the top of that page.

If you do not want to receive interest-based advertisements, please see the “Manage Your Privacy Choices” section below. If you are located in the European Union, UK, or Switzerland, you may also see the “Additional Provisions for EU Individuals” section below for more options. If you are an individual resident of the U.S. states that have enacted comprehensive consumer privacy laws, you may also review the “U.S. Multistate Privacy Notice” section below for more options.

Please note that the practices of our third-party advertising partners delivering advertisements through our Services are subject to those partners’ own privacy policies.

Regulatory or Legal Requirements. We may disclose information to governmental regulatory authorities as required by law, including for tax or accounting purposes, in response to their requests for such information or to assist in investigations. We may also disclose personal information to third parties in connection with claims, disputes or litigation, when otherwise required by law or court order.

Safety and Terms Enforcement. We may disclose information if we determine, in our sole discretion, that its disclosure is necessary to protect the health, safety, or rights of you or any other person, protect against fraud, or enforce our legal rights, including contractual commitments made to us by third parties.

Business Transfers. We may disclose personal information as part of an organizational business transaction, such as a merger, acquisition, joint venture, financing, or sale of organizational assets and may transfer personal information to a third party as one of the business assets in such a transaction. We may also disclose personal information in the event of insolvency, bankruptcy, or receivership.

Manage Your Privacy Choices:

To limit collection of information from mobile devices, including location data, please visit your device’s settings to set the “Limit Ad Track”, “Location Based Services,” or other similar feature on your device. Additionally, you may opt-out of interest-based advertising within ads served by AppLovin. For detailed instructions, see How AppLovin Shows You Ads. You can also make choices about data collection for certain companies by visiting an industry consumer choice platform such as the NAI (https://optout.networkadvertising.org/) or DAA (https://optout.aboutads.info/). You may still receive ads after limiting processing of information for interest-based advertising, but those ads may be less relevant to your interests. 

To see or manage the data collected by AppLovin from your device, you may download the AppLovin Privacy Management Application from the Apple or Google Play Stores:

App Store

Google Play

By navigating through the tabs in the AppLovin Privacy Management Application, you can erase the personal information that AppLovin may have collected about you or request a copy of that personal information.

Children’s Online Privacy Protection

We do not knowingly collect personal information from, or serve advertisements to, children as defined and required by applicable laws. If you believe we have served an advertisement to a child or might have any personal information from or about a child, or if you believe a mobile application may be exclusively designed for, directed to, or pass personal information knowingly from, children, please contact us via email at dataprotection@applovin.com.

We may collect certain types of information (e.g., IDFV, publisher age-related flags) from general audience apps for activities that fit within the “support for internal operations” exception from the notice and consent requirements in the Children’s Online Privacy Protection Rule.

Data Security and Retention

We implement reasonable measures to help secure the information we collect through the Services. We retain the data we collect through the Services for up to 2 years. Information is automatically purged from our system if the Services do not receive any updated information for a device in the last 2 years. Note that we will retain information in our systems for as long as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

AppLovin

Our Website

This section describes the information we collect, use, and share through our Website.

Information Collection

We may collect various types of information through the Website. For example, when you register with AppLovin to use our Services, you may provide us with personal information such as your name, email address, phone number, mailing address, user name, and password. You may also provide us with payment information when you submit or receive a payment, or other information when you complete the online forms available on the Website.

We may also collect certain types of technical and usage information automatically, including through cookies and other similar tracking technologies. These tracking technologies allow AppLovin to personalize or optimize your experience on the Website. This information may include your IP address, device identifier, browser type, device type, the date and time of your visit, and the areas of the Website you visit. We may also acquire information from other trusted sources to update or supplement the information that you voluntarily provide to us or that we collect automatically.

Information Use

We may use the information we collect or you provide to us through the Website for various purposes, including:

To communicate with you, for example through newsletters or with other information about our products and services;

To operate and improve the Website and our Services;

To customize the Website;

For analytics and research;

For marketing purposes; and

For purposes disclosed at the time of collection.

Information Sharing

We may share information collected through the Website for purposes including:

With your consent;

For advertising and marketing purposes;

In response to a subpoena, court order, or other legal process;

To protect our rights and the rights of others;

With our affiliates;

With service providers that help us operate the Website and Services;

As part of a sale, merger, or acquisition, including at bankruptcy; and

For purposes disclosed at the time of collection.

Links to Other Websites

The Website may provide links to other websites or other digital properties that we do not control. We encourage you to review the privacy policy of those digital properties that you may visit.

Updating Information

You can update the personal information you provide to us by correcting, updating, or deleting the information associated with you via your AppLovin account. To add, modify, remove, or request access to the personal information about you that we hold, please see the “Contact Us” section below.

Cookies and Other Similar Technology

The Website uses cookies, web beacons, or other similar technology to collect information. To learn more about and manage the cookies on this Website, please click “Cookie Settings” in our Website footer. You may also be able to limit the use of cookies through your browser settings. Note that certain parts of the Website may not function properly without cookies. 

We partner with Google Analytics to learn more about how you use our Website. For more information about how Google Analytics works you can visit here. To opt-out of Google Analytics, you can visit here and follow the instructions.